Coke Saves the World! (And We Help)

This week PhotoFixRestore helped the Coca Cola Company with a series of stunning black and white old photo colorizations and repairs which Coke then used in its 2019 Veterans Day social media campaign.

To be chosen and trusted by Coke to do this aesthetically demanding and technically tricky work is, to say the least, quite a compliment to the team here.  And we celebrated how? You guessed it:  With Coke! (Diet Cokes all around).

Coca Cola has been around for a long time and during WWII it shipped a gazillion bottles to soldiers fighting overseas.  It is not hard to imagine how welcome a Coke would have been to these heroic, exhausted men.  The Company tweeted yesterday:

"Our history of supporting the U.S. military began in 1941 when Coca-Cola President Robert Woodruff vowed to make Coca-Cola available to every person in uniform for five cents, no matter what it cost the company. Our legacy of serving those who serve continues today."

The work we did restoring and colorizing old photos for Coca Cola is the same as we do for all clients: We accessed and assessed the images,  we then restored them in black and white by eliminating dust and marks, tweaking tone and contrast, lightening dark areas and darkening light areas. We used a very light touch though. With historical images the adjustments need to be nuanced and subtle.  Next, we researched colors for nurses and soldiers uniforms, brands, patches and insignias and created a library of reference images. We then got to work with our digital paint brushes.  Once we were satisfied - and that is not easy to do - we sent previews to the team at Coke who consulted their higher ups and pronounced themselves very happy with the work. We worked to a very tight timetable and the photos went out on Veterans Day 2019 to Coke's 3.5M followers.

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Questions Answered

Yes, prices are reasonable.

Yes, we deliver the full resolution digital file plus a print on super premium art paper not available with "big box" restorers.

Yes, all work is carried out here in the United States - it is never outsourced  to India.

If you need help with an old photo restoration or with an old photo colorization just click through to our contact page
and speak to Peter.  With PhotoFixRestore you speak directly to the owner who is also our master restorer!