The work we did restoring and colorizing old photos for Coca Cola is the same as we do for all clients: We accessed and assessed the images, we then restored them in black and white by eliminating dust and marks, tweaking tone and contrast, lightening dark areas and darkening light areas. We used a very light touch though. With historical images the adjustments need to be nuanced and subtle. Next, we researched colors for nurses and soldiers uniforms, brands, patches and insignias and created a library of reference images. We then got to work with our digital paint brushes. Once we were satisfied - and that is not easy to do - we sent previews to the team at Coke who consulted their higher ups and pronounced themselves very happy with the work. We worked to a very tight timetable and the photos went out on Veterans Day 2019 to Coke's 3.5M followers. If you need help with an old photo restoration or with an old photo colorization just click through to our contact page
and speak to Peter. With PhotoFixRestore you speak directly to the owner who is also our master restorer!
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June 2024
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